Digitalisation means neither euphoria nor the apocalypse. To a great extent, it is unimaginable. It cannot be compared with Gutenberg or television; nor with the Reformation or the commencement of the modern era; nor yet with the wave of democratisation after the First World War; or with the introduction of assembly line production. It is something entirely different. Entering the digital epoch – and we are only at the very start of it – means new methods of production, new jobs, a new kind of medical care, a new infrastructure, new schools and universities, a new society, a new concept of what it means to be human.