the children of the modern age, who have been able to develop as individuals and eventually discover themselves, will now have to undergo a radical rebuilding process if they are to survive in the digital modern age in future. they will have to shape their identities not as a unique individual but as a being with a dual existence, offline and online.

and it is not just individuals who are subject to this reshaping process, but the whole world, in a global culturalisation process. this process is universal in nature, and marks a radical break with the prevailing paradigm of industrialisation. whereas hitherto, according to Andreas Reckwitz, the social figure was the engineer, in an exclusively data- and numbers-based digital modern era it is the artist who is elevated to the role model for culturalisation.